On Wednesday 12 June, 314 Wake Up To Organic events took place at independent stores, cafes and farm shops across the UK serving up over 15,000 free organic mini breakfasts in another fantastic event helping the country to share the joy of organic and make a simple switch at the start of the day.
With more events taking place than ever before the organic community helped the UK wake up to celebrate organic with their local independent stores who, despite the tricky weather, brightened everyone’s day with lots of tasty mini breakfast treats, showcasing local and organic producers and sharing their love for organic and its benefits for people, animals and the planet.
Fantastic organic brands provided lots of delicious organic food and drink for stores to make up breakfast samples and our community of friends across the organic sector and beyond hosted breakfast events in their offices and took to the streets to visit their local events on the day.
With social media a key focus for the campaign, we had a range of Instagram influencers, with interests in food, fitness or simply eating better, helping to generate an amazing 5.6m reach on social channels with #WakeUpToOrganic trending on Twitter in the morning.
Events were highlighted in online and print regional press and listings media in the lead up to the event and on the day itself we had several pieces of local TV coverage as well.
Aileen Nicol, Campaign Director, Organic UK said; “Wake Up To Organic this year was once again a massive success and showed how not even a few storms can interrupt the organic community from coming together and showing support for the campaign. We’re really making a tradition now for these events that help people learn a little more about organic and encourage them to make little changes to the food they buy and eat that will have a big impact on the world around us."
Next year’s event date is to be confirmed but rest assured we are working on plans to deliver bigger and better in 2020!