Top tips for running an event

18 April 2018

At the heart of Wake Up To Organic is a delicious organic breakfast, as indie retailers across the country give away free mini-breakfast tasters to their customers.

To encourage people to “wake up” to a simple, delicious organic treat, we supply participating stores with an ‘Event in a Box’, full of marketing materials, cups, pots, spoons, and a selection of sample products from leading organic brands.

Here are a few suggestions of how to make the most of your Wake Up To Organic day:

  • Use the sample products as ingredients in your mini-breakfast tasters
  • Incorporate the brand samples in your Wake Up To Organic box into your display of organic products in store, and tag the brands on social media to share engagement opportunities
  • Include a selection of organic products in a hamper which could be raffled off to customers on the day, or in a competition on your social media channels
  • Create a dedicated display to highlight your favourite organic products, perhaps in your window or on a table in store
  • Get ahead by preparing little goodie bags of organic treats beforehand to give away to customers at the event
  • If you are creating a special Wake Up To Organic breakfast recipe, consider making it up into a store-branded recipe card to give away to your customers, or write it up on a chalk board which can be photographed.

Other promotional opportunities

Have you thought about creating a discount voucher to give away on Wake Up day, such as 10% off any purchase until the end of June? It’s a great way to encourage repeat custom.

You could highlight other organic product lines you have in-store too.

These are just a few ideas. We’ll be sending out a Toolkit in the event boxes (and via email too) to make sure participants have plenty of ideas for how to run a great event.