What did you get out of it?
We got lots of fantastic samples to try and also recipe booklets, which our customers loved! Lots of recyclable cups/bowls/spoons were provided which made it easy to set up and do.
What did you do on the day?
We set out free samples every morning, and would promote it on Facebook and our customers would either try it then or take a pot of Bircher away with them and then they would give us feedback next time they were in!
Was it a success?
It was a great success, people loved trying the new products and were eager for us to start stocking some of the new items! One or two of the samples we already stocked so it was a great way to promote some of those products too.
What was a highlight of the day?
Everyone loved the ginger zinger shots and also the birchers with the vegan mylk!
How did you market it?
We used Faceboook, posters, blackboards at the door and Instagram.